WONDR OF GIFTING Press Campaign

We are managing press relations for WONDR on a monthly basis, identifying important moments, interesting hooks and opportunities to take.

End of year is gifting period and one of the (if not the) most important sales moment for WONDR. Next to generating extra sales they also take a lot of pride in helping people in need and thinking about the environment. That’s why they go for Care Friday and Green Week, instead of Black Friday. They also give back to the community by helping people to access hygienic products more easily. As a client you help by simply purchasing their products.

To spread awareness about their end of year collection, the good causes and the story behind the brand we set up a PR strategy that involved several press releases and seedings. Thanks to a strong follow-up and an active top-of-mind campaign, we were able to create a lot of press coverage for the Belgian brand, which helps them with staying relevant, top of mind, but also with brand building and reputation.

Results of our Belgian PR campaign:

• Potential reach media: 3.174.310
• 1 print article and 13 online articles in Libelle, Gael, HLN, Gezond,…
• Ad value of 29.966 euro

Want to know more about our press approach or talk about what we can do for you? Send us an email at info@parlez.be!