Discovering the Volvo XC90
Press trip
The best way to discover the Volvo XC90? We invited a lifestyle journalist and family content creator for a trip up north. From Copenhagen to the belly of Sweden, from buzzing city to calm seaside, passing the famous bridge, amazing viewpoints, lovely nature… During this drive they were able to test all the features of the new Volvo XC90: from the spacious feeling, the incredible sound system to the beautiful interior design.
The new XC90 is a plug-in hybrid SUV with 7 seats. The car has a timeless Scandinavian design and lots of cool features like the amazing Bower&Wilkins sound system.
To emerge our guests into the Swedish Volvo mood, they were invited to a wood carving workshop where they could craft the lid to their Swoodish candle (a collaboration between Volvo and the brand DS&Durga). After they were treated to an amazing 8-course dinner with at heart the authentic and sustainable values of Volvo.
The Parlez team made sure that the right people were invited on this one-of-a-kind trip, was present during the trip to assist where needed and helped get the story angle right.
The result? Articles in Gael, Feeling, Trends Style and social content on Instagram.
Would you like to create a memorable press trip that showcases your brand?
Contact us today, and let’s make it happen!
