Délio X Vita+ influencer seeding

Délio and Vita+ asked us to increase awareness around their brands and how well these two Belgian brands fit together. The focus of Délio was on their delicious and surprising fresh cream cheeses, while for Vita+ the focus was on their fresh bread and availability at the local bakery. We worked with 9 content creators (NL + FR) that were a strong fit to the brand in terms of content and target audience. In addition, we provided some branded items of both brands and set up local bakery visits to make the content more engaging.

Next to the paid influencer collaborations, we set up a sponsoring strategy. We used the content of the influencer to specifically boost to the right target audiences via Meta Partnerships and via seperate Meta ads. This had an amazing result. The target audience responded very well to the ads, creating a surplus reach of 3.3 million.

Let’s deepdive into some other numbers of this lovely campaign:

• 35 Instagram Stories and 10 Instagram Reels/ TikToks
• Potential reach on social media: + 1 million, with sponsoring: +4.3 million
• Ad value of our enthusiastic influencers: €27.834