Volvo: Launch EX30


Goal? Create the first buzz and awareness among Millennials and Gen Z about the new Volvo EX30.

To celebrate the launch of the small but mighty, full electric EX30 SUV we created awareness through a two-part event. We flew influencers to Milan to be among the very first to discover the car and took care of the national launch in Ghent. This influencer marketing and press campaign focussed on creating awareness with millenials and Gen Z.


We selected 5 influencers (@paulinegrossen,, @angelastolemyname, @shauna.dewit & @sami2bx) and a journalist from Feeling, good for a reach of around 2 million, to the international launch of the EX30. Next to delicious Italian food and some free time in Milan, they were one of the firsts who got to discover all about the new car and talk to the engineers en designers from Volvo. This resulted in lots of exiting Stories and posts with a combined reach of 2.3 million and a potential media return of 340.000 euro.

Ghent, Wintercircus

We invited influencers, journalists, entrepreneurs and other relevant people to the big reveal of the Volvo EX30 in the Wintercircus, Ghent. An Lemmens hosted the evening, introducing us to key players at Volvo. We set up a collaboration with Jordy Arthur and Jasmien Van Loo, who each designed unique clothing pieces from recycled denim. Their items were a direct link with one of the interiors of the new EX30, that features recycled denim. The other interiors also exist out of recycled materials.
We also partnered up with HNST, a sustainable jeans brand that presented their jeans and way of working, with Bôtan Distillery (alcohol-free serves) and Jet Import. There was also a photobooth available from Snapfactory where guests could take pictures and enjoy fun moments with friends and colleagues.

This evening resulted in a reach of over 3 million and a potential worth of well over 100.000 euro.