JBC Ambassadorship: Wallonia


JBC wants to expand their brand awareness in Wallonia. JBC is already very well-known in Flanders, and they want to achieve the same in Wallonia. To do this, they choose for an ambassador program with different mommy influencers, which we call the JBC momsters.


We selected 9 mommy influencers with a love for fashion, who have a good engagement and who target other fashionable moms and young women. The ambassadorship focuses on highlighting the new collections, sharing fashion tips and translating the JBC values. Our momsters mainly post on Instagram, using Reels, Posts and Stories to show their most fashionable outfits and fun family moments.

We are in close contact with them during the ambassadorship period. Every month, we provide them with highlights for that month and a shopping voucher to shop the new collections. We’re always open to their creative ideas and love to hear input from them.

Right now, we have a potential reach of over 10 million people with an average engagement of 5%. Their content has an EMV (Estimated Media Value) of around €300.000. The ambassador program started in April 2021 and is still ongoing.