Sunday Brush: Launch in Belgium

Omnichannel communication

Sunday Brush is a mineral sunscreen powder, which is 100 % natural with SPF 50.

In 2010, Remko was diagnosed with skin cancer in his face. His wife Nicole looked for the perfect product for her husband to protect his skin against everyday harmful UVA and AVB rays. After a long search she discovered sunscreen powder with SPF. After researching the active ingredients and options, she decided to develop her own natural sunscreen protection powder in cooperation with an established manufacturer. Sunday Brush was born and they asked Parlez to launch the product in the Belgian press.

We selected the top beauty journalists and they tested the brush with the right tone for their skin.

The goal of the campaign was to highlight the brand and to get featured from April until June in the sun specials. 

We also selected 4 influencers to create online attention on Instagram about the product.

We got 9 publications and a potential reach of 341.581 and achieved an engagement of 11 %.