Ducray: Launch of Ictyane

Omnichannel communication

Ducray, a brand of the inventor of dermo-cosmetics, the Pierre Fabre group, expands its range Ictyane.

Ducray, created by Albert Ducray in 1931, is a brand of dermo-cosmetics. It are skincare solutions that use sophisticated active ingredients. With the desire to satisfy all consumers, Ducray Laboratoires works every day to find innovations.

Ducray delights its customers with new products in the range Ictyane. Ictyane is an assortment of skincare products for normal to dry skin. You can find skincare products such as the moisturizing milk or the cleansing cream, perfect for your skin type. Ducray launched on top of this a new light cream Hydra UV which moisturizes and protects the skin from solar rays and a micellar water, useful to clean your skin with or without makeup.

Online visibility both in media and with influencers was the goal of this launch.

We informed journalists with a press release and sent the product range to influencers to test. We wanted to highlight the lifestyle aspect of Ducray. The Ictyane collection was a perfect range to speak out to a large target audience, as other Ducray ranges are more suited to treat specific skin problems.

The influencers posted Stories and posts on Instagram about their experience with this new product range. For most of them is was a nice discovery of a beautiful brand.

We obtained a potential reach of more than 560.000 and an engagement of 8%.