Santa Maria: World of Flavours – Influencer Seeding

Influencer seeding

A spicy influencer campaign for Santa Maria? We created tasty recipes, beautiful pictures and a strong brand visibility together with content creators and ended up with lots of inspired end consumers!

The right spice can uplift your dish from great to amazing. Santa Maria, known for their extensive range of spices (and Tex Mex products) wanted to inspire consumers with recipes in which they could use their new range of flavours (World Of Flavours) so everyone could enjoy the deliciousness! We contacted content creators know for their strong recipe making and food photography skills. Because we all know that a yummy food post makes us craving for more!

We took care of the campaign from A-Z. We started with translating the marketing objectives and ideas to a fitting influencer marketing plan. After setting KPI’s and clear story lines we shortlisted content creators who would be a great fit to the campaign. Keywords were authenticity, engagement, and beautiful visuals. From that shortlist we eventually selected 5 amazing food-influencers who we briefed thoroughly. We sent out packages with all the spices and guided the influencers in their creative process. This resulted in no less that 46 Stories, 8 Instagram Posts, 1 Instagram Reel, 1 TikTok and a blogpost. The total reach was more than 300.000 with an engagement rate of 2,5%.
We made a full end report pointing out the strongest content and created a follow-up plan to maximalize results in the coming months.

Curious what we can do for your brand? Looking for a Belgian influencer marketing partner in food? Let us know at!