Quaker Cruesli The Battle

Influencer seeding

All the breakfast lovers had the opportunity to create their own Cruesli flavour. The ultimate winner got its own Cruesli creation available at every supermarket in Belgium and The Netherlands.

In 2020 Quaker Cruesli called upon all breakfast lovers to create their own favorite Cruesli flavour for the second Quaker Cruesli The Battle. The three best flavours were picked and had to battle for the prize of all prizes: your own Cruesli flavour, available at every supermarket in Belgium and The Netherlands.

We supported this action by selecting around 15 influencers in The Netherlands who engaged their followers to also enter the competition. They had to make their own favourite flavour with Cruesli in real life and in the online tool. We provided them with Cruesli, toppings and inspiration. The content created by the influencers included 12 Instagram posts, 3 Facebook posts and 48 Stories. The campaign reached over 677.230 people with a very high engagement level of 14%!

Next to that we also asked our Quaker ambassadors (Belgium and The Netherlands) to share the message about Quaker Cruesli The Battle, which also accounted for around 500.000 in reach.