L’Occitane: Digital Detox event


Digital detox, slow living, taking time for yourself… L’Occitane shared the ideal evening routine with us during a Slow Life Yoga Session.

To highlight the new Belle de Nuit collection of L’Occitane en Provence, we decided to do a seeding and an online event (yoga and face yoga workshop). The Belle de Nuit collection consists of products used in your night time routine, to make you look refreshed in the morning. 

The concept of the campaign was slow living but also digital detoxing, hence the yoga event. We sent 20 influencers (11 NL and 9 FR) a package with the products, some slow living tips and the book ‘Slow Living’, written by Eva Krebbers. A week later we sent them a zoomlink to the yoga workshop, where we digital detoxed for an hour. During the workshop, the product of the Belle de Nuit collection were used during the relaxing face yoga. 

We asked the influencers to make some Instagram content about the products, but also about the online yoga workshop on the 24th of February. 

The goal of the campaign was to highlight the new Belle de Nuit collection and make it top of mind. 183 Instagram Stories were created, and 10 Instagram Posts were made regarding the Belle de Nuit collection. 

We got a potential reach of 886.905 and achieved an engagement of 4,2%.