Lipton: Summer Campaign

Influencer seeding and content creation

What’s your favourite Lipton Summer Terrace?

Lipton wanted to work with influencers to create fun content around Lipton summer terraces to encourage people to vote for their favourite terrace. The winning terrace won 100.000 euros to decorate their terrace.

We selected 9 creative, funny and engaging influencers with a big reach and/or a good engagement and who target gen Z. The campaign wanted to focus on being original and funny, and our influencers helped succeed this objective. The campaign was published on Instagram and TikTok.

The focus was on video: participating in fun TikTok trends and making funny content, while still putting Lipton in the spotlight. We provided flashy accessoires like yellow sunglasses to pimp their content. We contacted different terraces so they could provide enough Lipton Ice Tea and material for the influencers.

We had a potential reach of more than 6.014.567 people with a slamming engagement of 10,04%.