Aroma-Zone Brussels Opening
Event
The French brand Aroma-Zone, known for its pure, natural care and beauty products, has gone internationally, and Belgium is the first and lucky one!
On the 8th of November we celebrated the opening of the Aroma-Zone store in Brussels by organizing a press conference and an influencer event.
The Aroma-Zone boutique-atelier in Brussels is the very first international Aroma-Zone store. They are known for their natural, traceable, high-quality products that you can either use directly or use to craft your own personalized care products. The Belgian fans started asking for a physical store 5 years ago and now their patience was finally rewarded. That had to be celebrated! In the morning, multiple journalists joined us during a press conference given by Aroma-Zone’s CEO, Sabrina Herlory. The journalists got emerged into the world of Aroma-Zone by discovering the new products and crafting their own beauty products using different Aroma-Zone products, all accompanied by a delicious brunch.
In the evening we organized an influencer event focused on matching the right influencers with this sustainable brand. The content creators got to discover the new boutique and the products from Aroma-Zone and could try them as well during an atelier. Of course, the event was also accompanied by delicious drinks and bites.
The campaign resulted in 13 online articles with an ad value of more than €75.000. And for the influencers the event resulted in 113 Instagram Stories, 2 Instagram posts, 1 Instagram Reel, 2 TikTok videos and 1 YouTube video. This equaled a potential reach of more than 5.4 million with a post engagement of 3,75%.
