Keep The Milka Magic Alive
Influencer Campaign
The Spring of 2020 surprised us with a never seen before lockdown. The traditional Easter egg hunt couldn’t take place as we were not allowed to visit family. We joined forces with Milka to create an impactful campaign during these hard times. Easter would be celebrated at home but that didn’t stop us from making it a Magical Milka Easter.
Through an extensive influencer campaign we inspired people to #KeepTheMagicAlive with Milka. The Milka Egg Hunt At Home got even more fun with challenges, games and DIY projects. 50 influencers spread the magic. They started posting a week before Easter to made sure people got excited about Easter and the delicious Milka chocolate eggs. They showed examples of challenges, games and showed people how to create baskets for an egg hunt with kitchen tools. Simple, colorful and fun. Just what people needed in these times!
The campaign was a great succes with more than 6.5 million opportunities to see. There were 30 Instagram posts and over 430 Stories shared by our influencers. The hashtag #KeepTheMilkaMagicAlive was trending on Easter thanks to all the people who spontaneously started to share their Easter story with Milka, resulting in an even higher reach and engagement.
Thanks to Milka we kept the magic alive during Easter 2020!
