Devos & Lemmens: influencer campaign Salade Mayo
Influencer campaign
At the beginning of 2024 Devos & Lemmens wanted to offer a healthier alternative (Salade Mayo) compared to classic mayonnaise, in line with the good intentions that are often vowed at the start of a new year.
Goal: create awareness around the Devos & Lemmens Salade Mayo.
Product to highlight: Salade Mayo – a healthier alternative with 0% sugar and 35% less fat.
Story to tell: starting the year with good intentions and healthier habits.
Results:
- Opportunities to see (not sponsored): 838.100
- Actual reach (not sponsored): 368.324
- Actual reach (sponsored): 1.856.502
- 18 content assets
- ROI of 309%
Parlez selected a shortlist of fitting content creators/influencers taking into account the requirements of the client. After negotiations, we selected 4 top matches to bring the campaign to life. We set up the perfect content mix with each of them to reach a maximum of awareness and engagement. For this campaign we focused our efforts on Instagram and video content.
For this influencer campaign we focused on storytelling in which the commercial message was a part of a bigger story, being the good intentions. They did not only mention healthier eating/alternatives as one of their intentions, but we also focused on other good intentions. This helps to draw viewers into the content and make them engage even more.
Since we worked with 4 very qualitative Belgian influencers, we wanted to leverage the content even more. We set up a paid advertising campaign via Meta Ads using the content of the creators. This gave us the opportunity to reach out to even more people and specify our target audience where necessary.
Excited to start an influencer campaign in Belgium/The Netherlands for your brand?
Contact us to see what we can get cooking for you!
