Aïki Yakimeshi Rice
paid partnership
This campaign marks the exciting launch of AÏKI’s latest creation: AÏKI Yakimeshi Japanese rice, available in three unique flavors: Beef Soya, Chicken Teriyaki, and Curry Vegetables. What sets AÏKI apart with this product is that, for the first time, it’s rice instead of noodles.
For this campaign, we focused on the convenience of AÏKI Yakimeshi. No more wasting time – this portable cup makes it easy to take with you anywhere. We used the power of influencer marketing to create awareness and curiosity among Belgian consumers.
We collaborated with 14 content creators (5 French-speaking and 9 Dutch-speaking) in a paid partnership, asking them to demonstrate how AÏKI Yakimeshi is the perfect meal to prepare, and to create their own unique concept around it.
Each influencer developed a unique idea and crafted their own moment with AÏKI Yakimeshi. This was showcased across Instagram posts, Stories, Reels, and TikTok, leveraging the strengths of each platform.
This resulted in:
🌟 Total Potential Reach of 601.572 views.
🌟UGC for AÏki to reuse via META ads.
🌟Engagement rate of 3%, where Cédric Galle had the highest engagement of 18,89%.
Curious about the PR and Influencer Marketing we can offer for your brand? Happy to start brainstorming via info@parlez.be!
