BOOST! international no-diet day
Media relations
Our client BOOST!, an application which offers more than 1000 nutritional recipes, 800 home workouts and meditation and themes/handles for a positive mindset, asked us to create buzz on May 6th , international no-diet day.
Parlez created a press release with the explanation of the application and pitched the story to several media outlets.
Tendens.tv highlighted the day, Billie (supplement of Het Nieuwsblad, Gazet Van Antwerpen, Het Belang Van Limburg) dedicated 3 pages on the test in print and it appeared also online. Monthly magazine Goed Gevoel mentioned it in the May issue. The total ad value of the campaign was: +100.000 euro
