Branded Trip
To celebrate Midsommar and to highlight the Volvo electrical fleet (EX40, EC40…), we sent content creators and journalists to Sweden for 3 days of celebrations.
From an iconic test drive through the Swedish landscape, over a visit to World of Volvo to some fun activities like Sip & Paint and jewelry making workshops. Cherry on top? Creating a traditional Midsummer wreath.
Through the numerous activities we kept a close link with the Volvo heritage: land of origin Sweden, sustainability via the workshops and ofcourse design and safety.
The invitees reported on their trip by showcasing on social media not only the cars but also the lifestyle and story behind the brand, thus creating a whole world for the followers to take part in.
Parlez took care of selecting the right media and content creators, handling all questions, following up before, during and after the trip.
Let’s talk numbers: