BOOST! besties – friends of the brand

Recruitment - event

The BOOST! besties are authentic friends of the brand, who are not selected based on their online following, but for their love for the brand.

Our client BOOST!, an application which offers more than 1000 nutritional recipes, 800 home workouts and meditation and themes/handles for a positive mindset, asked us to create a group of real fans of the app. Their number of followers on Instagram and/or TikTok doesn’t matter, their love for the brand is crucial. Parlez screened and recruited 8 motivated ladies who have been using the app for several years.

Parlez and BOOST! joined efforts and invited them on a Sunday for a get together in an insta-worthy setting. Planning of the day: get to know each other, an inspiration session, a yoga session, a healthy lunch and a photoshoot. The colorful outfits were provided by Fel sportswear.

Tendens.tv came to capture this afternoon. This was a very nice extra, but not the main focus of the campaign. The aim was to create a core team of friends of the brand, the BOOST! besties, who create genuine content for BOOST! and who are the real and authentic ambassadors. They embody the positivity BOOST! can bring into the day-to-day life and will provide User Generated Content for BOOST!
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