GreenPan: a media approach
Press
We tell the stories of the brand and their products in a way that is perfectly measured to the journalist. We’re in it for the long run, building long lasting, strong relations and ultimately… fans.
GreenPan, known for their ceramic, non-stick and PFAS free cookware trusted Parlez to handle their Belgian press relations since mid 2023. We started by identifying the right media and journalists for the brand while always keeping out an eye for new or unexpected opportunities.
To make sure everyone understood the strenght of this Belgian brand we started by telling why the world needs more durable cookware, why PFAS is such a hot topic and why healthy cookware is so important. Making sure journalists understood the background of the brand and the reason-why we were able to introduce new products, more indepth content, set up tests and events… GreenPan is a lifestyle brand, which leads to a way of living and which makes it more than just another frying pan.
During 2023 we convinced leading media like Libelle, Marie-Claire, De Tijd, Het Nieuwsblad, Trends, ELLE,… to write and publish articles about GreenPan, resulting in strong PR results and a boost for the brand.
