A magical day: Tomorrowland with Magnum


Live Today, Love Tomorrow, Unite Forever. Together with Magnum we invited 10 influencers to the biggest party of Belgium: Tomorrowland.

Together with the influencers we embarked on a magical journey, where they enjoyed making their own favorite Magnum ice cream, while dancing away to the beats of Netsky, Nervo, Paris Hilton, Dimitri Vegas & Like Mike and many others,.

Parlez prepared the entire day, set up contracts with the influencers and provided clear briefings. The team was there the whole day to take care of practical details, help the influencers with questions and make sure deliverables were met. The influencers took pictures, shared their magical moments with their fan base, danced and laughed the night away. Every influencer shared the experience on their Instagram Stories, followed up by a dedicated Instagram post about Magnum on Tomorrowland. This resulted in more than 1.2 million potential views!