Quaker Colours

To make sure that the new Quaker Cruesli Colours became top of mind, we set up an influencer marketing campaign together with 19 influencers from The Netherlands. We had a mix of micro and meso influencers. They were selected on quality, match with the brand and a positive look & feel.

They received a fun seeding package containing the 3 delicious Colours.

Goal was to get the word out about the Colours and to spread positive and colourful vibes. They had to add the right tags and hashtags. The outcome was creative, fresh content with a high engagement rate.

Results? 

We scored a potential reach of 569.050 people with a high engagement rate of 7,6%.
There were 19  Instagram posts and 44 Instagram Stories with beautiful images that Quaker could reuse.
In total we had a whopping ROI of 206,4% and an ad value of €32.252!