Nutroma Latte: Barista workshop

In May 2019, Nutroma launched Nutroma Latte: a new coffee milk that can be frothed and used to make the perfect cappuccino at home!

To promote the new latte, we sent out a press release before the launch of Nutroma Latte to selected journalists and influencers. Right after the launch, we also organized a ‘latte art’ workshop at the OR Coffee Roastery. We invited a selected group of influencers to learn how to make the perfect latte. They got the best tips and tricks from Wouter Helsen, a barista tutor at the roastery. That way they could make one at home and inspire their followers. At the end of the day, the influencers received a certificate if they mastered the skills of barista.

After the event, we sent some additional goodies together with the new Nutroma Latte to influencers and journalists. They each got a nice package with some Nutroma Latte bottles, a branded milk frother and a latte macchiato glass.