Garden Gourmet: lancering VUNA

To launch the first vegan alternative for tuna in Belgium we reached out to both press and influencers with a 360° approach.

Journalists received a press release with all relevant information. We sent out packages with the VUNA pots and a poké bowl with Vuna to taste it directly in a recipe. Reactions were over the moon. Taste, texture, it all scored big time! Tastes likes tuna, but no fish were harmed and our oceans were kept clean. WIN-WIN.
With the classic PR campaign we attained a reach of more than 17 million (which means we reached most Belgians multiple times) and an ad value of €197.869

For the influencer marketing campaign, we challenged content creators to create a recipe with Vuna. We helped them by sending some ingredients, a recipe booklet and the Vuna of course. A wave of beautiful and yummy content hit the Belgian public with lots of curious and positive reactions.
The potential reach of our influencer campaign was almost 800.000 with a ROI of 73,7%