Les Tartes de Françoise Christmas Campaign
Influencer- & press campaign
The objective of this campaign was to put a spotlight on Les Tartes de Françoise’s Christmas bûches, positioning them as a must-have dessert for the festive season.
We sent out a press release to relevant Belgian media in both French and Dutch. To further amplify the press campaign, we complemented the announcement with a press seeding.
For the influencer part, we activated a multi-layered influencer strategy:
⭐ Paid collaborations with NL influencers to ensure reach and visibility
⭐ Organic collaborations with NL & FR influencers to drive authentic recommendations
⭐ Two exclusive events in Ghent and Brussels
As a result, we had a highly successful campaign generating strong visibility, engagement and seasonal brand love. We accumulated 9 online articles, 4 print articles, 129 Instagram Stories and 23 Instagram Reels / TikToks, resulting in a potential reach of 6.262.989 in press and 2.791.484 in social media.
