Erborian Café Crème Club
Influencer event
To highlight Erborian’s renewed CC Cream, Parlez brought the Café Crème Club to life at Claw, creating an immersive brand experience for 40 carefully selected content creators.
We managed the entire event from A to Z: securing the perfect venue, curating and inviting the right creators, preparing the goodiebags, coordinating decoration and styling and handling all on-site organisation — ensuring a seamless and memorable brand moment.
Invited content creators were able to drink delicious coffees, where all the six shades of the CC Cream were linked to a specific type of coffee. Next to this, invitees were able to take pictures at the photobooth, win fun prizes, test out the CC Creams and have a moment to socialize with other content creators.
The results exceeded expectations:
⭐ 275 Instagram Stories
⭐ 28 TikToks
⭐ 19 Instagram Posts and 8 Instagram Reels
⭐ A potential reach of almost 2 million
⭐ An engagement of 3,5%
What made this event extra special was that for the following four days, the Erborian X Claw collaboration continued. Consumers were able to buy one of the six coffees and win a fun Erborian prize. This resulted in extra brand awareness for Erborian.
