Croky Explosions 2026
Influencer campaign
For the Croky Explosions campaign, our objective was twofold: to showcase the irresistible taste experience and signature crunch of the Explosions range through authentic creator content, while increasing visibility and consideration among the target audience.
To achieve this, we developed an influencer strategy focused on creators with a strong, natural affinity for the brand. Both Belgian and Dutch influencers participated, with a primary focus on the Dutch market. By carefully matching creators to the campaign concept, we ensured that every piece of content felt genuine, entertaining and highly relatable.
The result was a wide variety of engaging content in which creators fully embraced the campaign concept. Humour, creativity and authenticity were at the heart of every collaboration, allowing the Croky Explosions range to connect with audiences in a memorable way.
By combining the right creators with a strong creative concept, the campaign successfully increased the visibility of Croky Explosions and delivered authentic, high-performing content that resonated with their followers.
+ 56 content pieces on IG, TikTok and YouTube
Potential reach: 6.360.000
Views: 2.500.000
Engagement: 4,33%
