The wedding of LEO & LEA

Event

On the 15th of May 2019, LEO got married to LEA, a limited-edition cookie with white chocolate and delicious raspberry filling. With each Lea sold, an amount of money is donated to Pink Ribbon, a non-profit organization that fights breast cancer.

On the occasion of the 80th anniversary of Leo, Mondelez Belgium launched a new cookie called Lea. Together with Butik and Pink Ribbon, we organized a wedding event to reinforce the campaign that revolved around the love story between Leo and Lea.

During the event, influencers, bloggers, celebrities and journalists could attend the wedding ceremony in an inflatable pink castle, get a piece of the wedding cake, top their Leo or Lea with fruits and candy and dance on the beats of a very enthusiastic DJ. Everyone was invited to stick to the dress code ‘white with a touch of pink or purple’, which created a truly magical atmosphere.

After drawing up a list of invitees, everyone was sent a cute and personal invitation. Leo’s best men Kevin and Alexandre and Lea’s maids of honor Jill and Virginie were the lucky few that got to welcome everyone in the church, say their vows and say I DO! At the botanical garden of Meise, we welcomed more than 100 guests and waved them goodbye with a beautiful goodie box – filled with Leo, Lea and other goodies.

It was a magical evening during which we could not only witness the official marriage of Leo and Lea, but also create awareness around the actions of Pink Ribbon.