JBC Wallonia: Ambassadorship


Affordable, trendy fashion for everyone in the family? That’s JBC!

JBC wants to make their brand a household name in Wallonia. JBC is already very well-known in Flanders, and they want to achieve the same in Wallonia. To do this, they choose for an ambassador program with different mommy influencers, which we call our JBC momsters.

We selected 6 to 9 mommy influencers with a love for fashion, who have a good engagement and who target other fashionable moms and young women. The ambassadorship focuses on highlighting the new collections, sharing fashion tips and translating the JBC values. Our momsters mainly post on Instagram, using Reels, Posts and Stories to show their most fashionable outfits and fun family moments.

We are in close contact with them during the ambassadorship period of six months. Every month, we provide them with highlights for that month and a shopping voucher to shop the new collections. We’re always open to their creative ideas and love to hear input from them.

Right now, we have a potential reach of almost 3 million people with an engagement of 12,24%. The ambassador program started in April 2021 and is still ongoing.