Quaker & Tropicana ambassador program

ambassador program

2 brands, 11 months, 10 influencers: The ambassador program for Tropicana and Quaker in a nutshell

For Tropicana and Quaker Belgium and The Netherlands, we set up an ambassador program with ten (food) bloggers: seven Belgian bloggers (four Dutch-speaking and three French-speaking) for both brands and three Dutch bloggers for Quaker NL only.

To kick off the ambassador program, we invited all bloggers to a healthy brunch. That way, they had the chance to get to know each other and the products of Tropicana and Quaker in a fun and relaxed setting. We found the perfect location, decorated the room, set up the brunch table and made a goodie bag for the bloggers to take home, filled with the brands’ products and cool goodies.

From February 2019 till December 2019, the bloggers were then asked to promote Tropicana and Quaker products on their social media. Every month, they had the chance to try out new products that we sent them and share feedback with their Instagram followers. And as you can see below, this resulted in some beautiful posts!