Tarte à Moi co-creation campaign

PR campaign

Parlez loves pie. Who doesn’t? So we were more than happy to be part of the big Tarte à Moi competition, a contest among homebakers to find the best new Tarte à Moi pie. More than 200 candidates registered and the competition got a lot of attention from press and influencers.

Where did Parlez fit into the story? We created some buzz during the recruitment phase (press release, editorial visits, product seeding). Once the three nominees were announced, we invited influential bloggers to a brunch and let them vote for their favourite pie. And finally, when the winning pie was revealed, we organized a second press tour to present it to all relevant food journalists.