Knorr: Drops Of The World
Influencer and Press Campaign
To celebrate the launch of the liquid bouillons of Knorr, a 360° campaign was set up: Drops Of The World!
The bouillons come in 4 flavors: Thai, Morrocon, Vegetables, Chicken.
Parlez set up both an influencer & press campaign to spread the word about the bouillons. The campaign was a smashing success with a potential reach of more than 3 million.
Our press approach
We sent out a press release about the liquid bouillons to food, beverage and lifestyle press. We personally followed up the key journalists. We also sent out a dedicated seeding to food journalists with the Knorr liquid bouillons and tasty inspiration to let them test the new bouillons.
Our influencer approach
We set up an ambassador program with Stephanie from Koken Op Hakken and Manon from Potimanon to tell the story of Drops Around The World. We sent them to Thailand and Morocco to explore and discover the taste of these countries. Once back home they dived into the professional kitchens of Knorr together with a professional chef. The created their own signature recipes with the Knorr bouillons based on their experiences in Thailand/Morocco.
To spread the love even more, a deal with Deliveroo and UberEats was set up, so people could order the recipes of Stephanie and Manon at home. We also presented their dishes during a cosy blogger event in Brussels. Manon and Stephanie invited their blogger friends and told them all about their ‘Drops Of The World’ journey!
